• Three Ways To:
  
  
  • Turn Shelf-Edge Signs Into
    Sales Boosters
  • Make Great-Looking Signs
  • Get It Right...Every Time
  • Reduce the Cost of Print
    Production
  • Improve the Speed of Sign
    and Label Production

   

   

  

   

THREE WAYS TO

Reduce The Cost Of Print Production

Throw away less

Okay, we admit, that’s obvious. It doesn’t take a rocket scientist to calculate that when you print only the signs that you need, you save the paper, toner, and time it took to create the wrong signs. Not to mention the time it takes to figure out which ones are the wrong ones.

But doing it can be tricky — at least that’s what we think when we look at the wastebaskets of some retailer offices. Here are some tips for how to toss less:

1. Print signs and labels in shelf-order by integrating your sign system with a planogram system to reduce the amount of confusion.

2. Print only the signs you need by integrating your sign system with store-specific inventories.

3. Make fewer pricing mistakes by integrating your AV Publishing Platform with POS pricing.

4. Eliminate typing or retyping errors by delivering all the content to the stores.

Print the right signs at the right location — centrally or in-store

Is it better to print signs centrally or in the store? Well, it depends. The best plan is to be able to choose the right location for printing in-store signs and labels. Send some printing jobs to a central print shop and other jobs to be printed in a store — depending on the best location for production. All print locations make use of a common template suite. Your company brand and design are always the same no matter where the job is printed. Sign content and pricing comes from the same source, is always accurate, and your business rules are applied consistently.

Streamline templates and paper stock

Pre-printed paper stock will gain you speed in production as well as allow you to use color on your shelf signs. However, you can also end up spending a lot of time and money unnecessarily if you have not thought through how your sign templates work with your pre-printed stock. As you might guess, having fewer pre-printed paper stocks can save a lot of money, not only by saving the cost of printing unnecessary stock but also in reducing the price-per-sheet of the ones you do need.