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THREE WAYS TO
Turn Shelf-Edge Signs
Into Sales Boosters
Use rich product information to make a sale at the point of decision
Expert recommendations, peer ratings, comparisons…these are just some of the ways to tip your customers at the point of decision. But did you know that thirteen percent of impulse purchases occur simply because consumers saw a sign promoting the item (MARC Research)? When that sign acts like a sales person, you’ll see a real difference.
Extend your brand all the way to the shelf — where browsing customers become buyers
Your brand message is carefully planned and thought out at all points of customer contact — in advertisements, in employee training, in store layout. Don’t miss the opportunity to speak to your customers at the very moment they reach out for your products…at the shelf edge.
Measure the impact of your shelf-edge signs on your bottom line
You know the “three P’s” of merchandising. And you have ways to measure each of these. But imagine adding in the ability to measure the impact of promotion for a product. Did the product’s sales rise or fall when the sign design changed?
Give your teams the ability to measure their success, and they’ll quickly design more effective signs that will drive sales. AccessVia Business Intelligence combines your sales data with promotion activity and uncovers the real impact of your shelf-edge marketing — the impact to the bottom line.
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