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AV BUSINESS INTELLIGENCE
Consumer Impression Analytics
With POPLOG™
Imagine truly seeing the impact of your in-store signing by measuring the relationship between in-store promotions and sales velocity and lift. AccessVia Consumer Impression Analytics with POPLOG combines your POSLOG data with in-store signing activities. Will one display method win over another? Now you can see the impact of your shelf-edge promotions and truly know.
Critical to any retailer’s understanding of true category killers and store performance is to understand how promotion impacts the performance of a product or a store.
We know in general that a larger sign will produce sales lift, but now you have the tool to measure one style of sign against another and gain the most effective measure of store performance for each foot of your real estate.
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