Leading retail technology provider, ACCESS, embarks on new era as AccessVia
Multi-channel products and expansive vision mark industry leader's rechristening

SEATTLE, January 12, 2001-ACCESS, the leading name in retail customer communication solutions for over 15 years, has changed its name to AccessVia.

"It's an exciting indication of our evolution," said CEO Dean A. Sleeper. "We're embarking on a bold course for the new century, and we want to inaugurate our new products and expanded vision with a new name."

Long the leading provider of data-driven sign solutions-top retailers such as Walgreens and Target use the company's dSIGN Sign and Label Printing product-the newly renamed AccessVia is pursuing an ambitious, multi-channel approach to retail customer communication. "Reaching customers wherever they are using one-to-one messaging techniques represents the next generation of retailing," remarked Sleeper. "There are some unprecedented opportunities here in terms of stronger branding and increased profitability for retailers. The challenge for them will be to find a provider that offers retail knowledge, flexible technology and artful results. That's where we excel."

Indeed, the company is poised to set the standards in the rapidly developing frontier of automated consumer messaging. The most mature contender in the field, AccessVia is uniquely positioned to connect retailers to buyers using technologies that deliver attractively designed product and price information to virtually any type of purchase environment.

Scalable systems and experienced consulting teams have contributed to their domination of the in-store signage market. These assets will continue to serve well as AccessVia brings personalized retail messaging to kiosks, the web, wireless devices and e-mail.

"It's an enormously gratifying time for us," said Sleeper. "We're helping retailers to gain access to their customers. We're helping customers gain access to information and choices. Those are win-win connections in the new, multi-channel retail world."

Sleeper concluded, "We're proud to be developing and delivering the retail customer communication solutions that will shape the art of retailing in this century."

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About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.

AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.

Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.

For more information contact:
Gaylene C. Meyer
Public Relations Manager, AccessVia
206.285.4994 x150