U.S. MILITARY IMPLEMENTS ACCESSVIA PRINTING SOLUTION IN BASE STORES AND MOBILE FIELD UNITS
AAFES says easy deployment and immediate results make Web dSignShop “an excellent choice”

SEATTLE, January 17, 2005 — AccessVia ® , the leading provider of automated sign printing solutions and electronic display technologies for retailers, today announced that hundreds of military stores worldwide-including mobile field stores in Iraq and other active deployment regions-are now using Web dSignShop ® for on-demand sign printing. Department of Defense personnel say that the browser-based sign solution is particularly well suited for remote outposts because it is instantly deployed, requires no software installation, and works instantly with almost any type of computer and printer.

Eric Alberts of the Army and Air Force Exchange Service (AAFES) said that Web dSignShop is up and running in most of their nearly 250 on-base stores throughout the United States, Europe, and the Pacific. The base stores typically resemble conventional retail grocery and convenience outlets. “We go wherever U.S. military personnel go, so we could be in a tent in the middle of Iraq-and we have several of those at this time,” he said.

These mobile stores, called tactical field exchanges, sell toiletries and other essentials to U.S. soldiers and often operate under makeshift conditions in war zones, where circumstances demand a no-fuss, easy-to-use printing application. With Web dSignShop, personnel in these field stores are able to start printing signs immediately using a centrally delivered solution with no software installation or local application management. “It's a huge plus that they can use Web dSignShop on any computer-whatever they can dig up. We have received a lot of positive feedback from the electronic computer technicians in the field,” said Alberts.

While the brick-and-mortar base stores are a far more predictable setting for printing signs, the variety of retail formats administered by AAFES required a solution with broad flexibility. AAFES stores include everything from large outlets that sell groceries and appliances to small convenience formats that offer tire service and video rental. “One of the most valuable features in Web dSignShop is the flexibility in templates-designing, building, implementing, and updating information,” said Alberts. “That's a great advantage for us, because none of our retail sites is cookie cutter-no two are alike.”

AccessVia customers include Bed Bath and Beyond, Kroger, LCBO, Petco, Safeway, Staples, SUPERVALU, Target, Walgreens and Wal-Mart.

About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.

AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.

Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.

For more information contact:
For AccessVia
Gaylene C. Meyer
206-285-4994 x150