BIG 5 CHOOSES WEB DSIGNSHOP TO PROVIDE DATA-RICH SIGN CAPABILITY ACROSS THE ENTERPRISE
Sporting goods retailer to deploy AccessVia sign solution in 300 stores
SEATTLE, January 17, 2005 — AccessVia ® , the leading provider of automated sign printing solutions and electronic display technologies for retailers, today announced that Big 5 Sporting Goods (NASDAQ: BGFV) has chosen Web dSignShop ® to deliver sign printing capabilities in its 300+ stores.
With Web dSignShop, store associates will use the corporate intranet to instantly access batches of centrally designed signs or compose their own signs in the store using easy, pre-designed templates. The headquarters team will maintain control of sign layouts and real-time item data to ensure design consistency and sign accuracy among all the stores.
Currently, Big 5 stores use a number of different sign making methods, producing a variety of results. Consistency of quality and format were major factors in their choice of Web dSignShop.
Big 5 anticipates immediate ROI using Web dSignShop, the result of reducing sign production costs, eliminating delivery expenses, and streamlining associate training and operations. They also expect higher sales as the more visually appealing signage compels buyer attention and boosts awareness of store promotions and product features.
AccessVia CEO Dean A. Sleeper said, “Great looking signs aren't just an aesthetic improvement for Big 5, though they're that as well. They're a strategic business advantage. Fully 70% of all in-store purchasing decisions are made at the point of purchase, and being able to influence product selection with informative, beautifully designed signs is the key to higher margins and increased profits.”
AccessVia Web dSignShop was recognized in both 2002 and 2003 as a Microsoft ® Retail Application Developer (RAD) Award winner and has won the 2004 Microsoft EMEA RAD Award. The Microsoft RAD Award highlights the most innovative Microsoft-based software solutions for the retail and supply chain industries.
The AccessVia Print solution includes both Web dSignShop and dSIGN ® to provide clients with accurate and attractive signs, shelf-edge labels, fact tags, coupons, and more. Web dSignShop is designed for retailers who want to use the Internet, an intranet, or an extranet to publish signs using a Web browser without installing or maintaining in-store software. dSIGN is built for classic client/server implementations and offers advanced product data delivery and unmatched integration with legacy systems. AccessVia also offers a solution for automated electronic displays, including customer-facing POS displays, self-service terminals, and kiosk applications for price verification, assisted shopping, endless aisle services, and gift registry.
AccessVia customers include Bed Bath & Beyond, Kroger, LCBO, Petco, Safeway, Staples, SUPERVALU, Target, and Walgreens.
About Big 5
Big 5 is a leading sporting goods retailer in the western United States, operating over 300 stores in 10 states under the Big 5 Sporting Goods name. Big 5 provides a full-line product offering in a traditional sporting goods store format that averages 11,000 square feet. Big 5's product mix includes athletic shoes, apparel and accessories, as well as a broad selection of outdoor and athletic equipment for team sports, fitness, camping, hunting, fishing, tennis, golf, snowboarding, and in-line skating.
About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.
AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.
Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.
For more information contact:
For AccessVia
Gaylene C. Meyer
206-285-4994 x150
