ACCESSVIA AND EPSON PARTNER TO DEMONSTRATE RETAIL DISPLAY PROJECTION
AccessVia booth at January NRF EXPO to feature state-of-the-art innovation
for point-of-purchase merchandising
SEATTLE, January 9, 2004 - AccessVia®, the leading provider of automated sign printing solutions and electronic display technologies for retailers, today announced that it will demonstrate a dynamic customer-facing merchandising technique using Epson's PowerLite projection solution at the National Retail Federation's Convention and EXPO in New York City, January 11-14.
AccessVia solutions allow retailers to extract product information from back-end databases and present it to customers in a variety of formats-including printed signs and online display such as electronic signs, customer-facing POS displays, and self-service terminals. The innovative use of Epson's projection technology is another delivery alternative for such data-one that promises to optimize the potential for full-media impact at the point of purchase.
Epson's PowerLite is the first projection system suitable for a fully lighted retail environment with powerful remote update and management capabilities. Its illumination capacity far exceeds that of conventional projectors, so it renders images with a superior level of detail, clarity, and contrast-even in the brightness of a store aisle. By pairing Epson's projection solutions with its own dynamic retail display solutions, AccessVia will demonstrate how retailers can achieve unprecedented merchandising results.
The technologies make possible a range of options for in-store promotions and product advertising. A display may be as simple as a static image of a product projected on a screen above the store aisle, with real-time price and feature information. Or a projection might include animation and an up-to-the-minute scrolling ticker. Even full-motion features are easy to deploy, a technique that visual merchandising teams say will be especially effective for the end cap and stand-alone displays that retailers use to encourage impulse buying and influence brand choices.
AccessVia and Epson say that customization and dynamic content set this technology apart from previous iterations of graphic displays. The projection itself can be sized to fit any type of display space, and because the content is drawn from real-time corporate and regional databases, it can be localized and changed instantly. The projection unit is network-ready, so projectors in every store can be controlled remotely from a central location.
AccessVia CEO Dean A. Sleeper said, "Epson has developed a powerful, versatile means for messaging the customer. These projections are simply sensational-with depth and luminescence that people haven't seen before. Combining this kind of visual impact with our advanced data presentation tools creates some phenomenal possibilities. To date we've seen little more than TV ads on plasma screens in the store. There is not a compelling ROI as their hopes are pinned to co-op funding. Our approach is to alter the budget debate by enabling a new generation of in-store signage-some might say "the mother of all end-caps"-that results in direct sales lift."
"Our projector system, along with the right content, has the power to revolutionize the customer experience," said Bud Weist, VP, SD Group of Epson. "Full-motion graphic content placed directly in the aisles is an enormously persuasive selling strategy, and with the small, affordable PowerLite unit, all kinds of retailers can benefit."
"AccessVia's retail display solutions really showcase the potential for multimedia projection," Bud Weist continued. "By offering the ability to present the variable item data in virtually any type of format, AccessVia technology unlocks unlimited potential for the high-impact rendering of the Epson projector solutions. Change the message, change the product data, change the design-all instantly. That's a formula for truly dynamic signage that will transform the way retailers think about in-store merchandising."
AccessVia Web dSignShop® was recognized in 2002 and 2003 as a Microsoft® Retail Application Developer (RAD) Award winner. The Microsoft RAD Award highlights the most innovative Microsoft-based software solutions for the retail and supply chain industries.
The AccessVia Print solution includes both Web dSignShop and dSIGN to provide clients with accurate and attractive signs, shelf-edge labels, fact tags, coupons, and more. Web dSignShop is designed for retailers who want to use the Internet, an intranet, or an extranet to publish signs using a Web browser without installing or maintaining in-store software. dSIGN is built for classic client/server implementations and offers advanced product data delivery and unmatched integration with legacy systems. AccessVia also offers a solution for automated electronic displays, including customer-facing POS displays, self-service terminals, and kiosk applications for price verification, assisted shopping, endless aisle services, and gift registry.
AccessVia customers include Bed Bath & Beyond, Kroger, LCBO, Petco, Safeway, Staples, SUPERVALU, Target and Walgreens.
About Epson
Epson offers an extensive array of award-winning image capture and image
output products for the consumer, business, photography, and graphic arts
markets. The company is also a leading supplier of value-added point-of-sale
(POS) printers and transaction terminals for the retail market. Founded
in 1975, Epson America Inc. is the U.S. affiliate of Japan-based Seiko
Epson Corporation, a global manufacturer and supplier of high-quality
technology products that meet customer demands for increased functionality,
compactness, systems integration, and energy efficiency. Epson America
Inc. is headquartered in Long Beach, California.
About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.
AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.
Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.
For more information contact:
For
AccessVia
Gaylene C. Meyer
206-285-4994 x150
