HARLEY–DAVIDSON DEALERS PRINTING IN-STORE SIGNAGE WITH MYSIGNSHOP
Corporate office manages brand, provides tools with Web-based technology

SEATTLE, December 22, 2005 — AccessVia®, the leading provider of automated sign printing solutions and electronic display technologies for retailers, today announced that nearly 200 Harley-Davidson Motor Company. (NYSE: HDI) dealers have begun using mySignShop ® to publish in-store signage. The Harley-Davidson corporate office encouraged their network of independently owned dealerships to adopt the Web-based sign printing technology, which includes automated templates and corporate-supplied retail data.

The deployment highlights mySignShop's appeal for dealership enterprises that are eager to establish merchandising standards and reduce store-to-store variations in brand presentation. With just a Web-connected PC and an ordinary printer, stores can instantly print logo-branded signs that feature centrally served data, including product images, prices, and stock numbers. The signs are automatically composed using templates designed by visual merchandising specialists at the Harley-Davidson headquarters office, ensuring that the company's distinctive motifs are represented uniformly across the enterprise.

AccessVia customized mySignShop's capabilities to give dealers access to a wide variety of sign formats-everything from small tags for bike parts to larger signs for clothing and accessories. The signs sport the company logo and tag line, and the mySignShop interface was tailored to include Harley-Davidson's familiar black-and-orange color scheme and biker-themed imagery.

mySignShop generated enormous interest from the dealers as soon as it became available through the corporate intranet. Store owners, who had been using word processing programs and a patchwork of other methods for sign production, were keenly anticipating the sign solution; the corporate office distributed a video demonstrating mySignShop's advantages, and the response was immediate.

AccessVia CEO Dean A. Sleeper says, "Harley-Davidson is one of the iconic names in all of American retail. The name recognition, the design familiarity, just the attitude and vibe-these are assets that they've managed with great care over the years. Their confidence that mySignShop will help them to convey those brand essentials to customers in the store really demonstrates the versatility and reliability of this technology."

AccessVia Web dSignShop was recognized in both 2002 and 2003 as a Microsoft ® Retail Application Developer (RAD) Award winner and has won the 2004 Microsoft EMEA RAD Award. The Microsoft RAD Award highlights the most innovative Microsoft-based software solutions for the retail and supply chain industries.

The AccessVia Print solution includes both Web dSignShop and dSIGN ® to provide clients with accurate and attractive signs, shelf-edge labels, fact tags, coupons, and more. Web dSignShop is designed for retailers who want to use the Internet, an intranet, or an extranet to publish signs using a Web browser without installing or maintaining in-store software. dSIGN is built for classic client/server implementations and offers advanced product data delivery and unmatched integration with legacy systems. AccessVia also offers a solution for automated electronic displays, including customer-facing POS displays, self-service terminals, and kiosk applications for price verification, assisted shopping, endless aisle services, and gift registry.

AccessVia customers include Bed Bath & Beyond, Kroger, LCBO, Petco, Safeway, Staples, SUPERVALU, Target, and Walgreens.

AccessVia customers include Bed Bath and Beyond, Kroger, LCBO, Petco, Safeway, Staples, SUPERVALU, Target, Walgreens and Wal-Mart.

About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.

AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.

Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.

For more information contact:
Gaylene C. Meyer
206-285-4994 x150