KROGER DEPLOYS ACCESSVIA DSIGN FOR ENTERPRISE-WIDE SIGN & LABEL PRINTING
Capabilities include in-aisle printing, versatile branding options, and single-source
item data for network of almost 2,500 grocery stores
SEATTLE, February 27, 2004 - AccessVia ® , the leading provider of automated sign printing solutions and electronic display technologies for retailers, today announced that The Kroger Co. has chosen dSIGN ® as the sign and label printing solution for its enterprise of more than 2,500 supermarkets and multi-department stores. The solution allows Kroger to deliver a common publishing tool to its stores while providing flexibility for a variety of sign formats and use scenarios.
AccessVia's dSIGN, the leading software for in-store signage, offers retailers advanced product data delivery, enabling individual stores to create and print attractive and accurate shelf-edge signs and labels. dSIGN will also enable in-aisle printing, allowing store associates to use handheld devices to send signs directly to a printer simply by scanning a product's bar code or shelf label.
Dean A. Sleeper, CEO of AccessVia, said, "An enterprise as sophisticated as Kroger needs choices. dSIGN's template authoring tool, AccessVia Designer, allows Kroger to manage the presentation of data with an infinite variety of results and the kind of design capabilities you see in top desktop publishing packages. The value for Kroger is pairing that with the ability to use centralized corporate data for content consistency and accuracy."
AccessVia Web dSignShop ® was recognized in both 2002 and 2003 as a Microsoft® Retail Application Developer (RAD) Award winner. The Microsoft RAD Award highlights the most innovative Microsoft-based software solutions for the retail and supply chain industries.
AccessVia customers include Bed Bath & Beyond, LCBO, Petco, Safeway, Staples, SUPERVALU, Target and Walgreens.
About Kroger
Headquartered in Cincinnati, Ohio, Kroger (NYSE: KR) is one of the nation's largest retail grocery chains. At the end of the third quarter of fiscal 2003, the Company operated (either directly or through its subsidiaries) 2,530 supermarkets and multi-department stores in 32 states under two dozen banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's, Fry's and Fry's Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly, through its subsidiaries or franchise agreements) 798 convenience stores, 445 fine jewelry stores, 442 supermarket fuel centers and 41 food processing plants. The Company contributed $106 million to local communities and non-profit organizations in 2002. For more information about Kroger, please visit www.kroger.com .
AccessVia customers include Bed Bath and Beyond, Kroger, LCBO, Petco, Safeway, Staples, SUPERVALU, Target, Walgreens and Wal-Mart.
About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.
AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.
Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.
For more information contact:
Gaylene C. Meyer
206-285-4994 x150
