ACCESSVIA UK PARTNER PIERHOUSE ROLLS OUT SIGN PRINTING FOR MOTHERCARE UK
UK Retailer Reduces Costs by Printing In Store
SEATTLE, May 14, 2009 — AccessVia announced today that Pierhouse, its UK partner, has rolled out an in-store sign printing solution for retailer Mothercare. Mothercare is the latest UK retailer to benefit from lower operational costs by adopting in-store printing of shelf-edge signs and labels. The specialty retailer, which also owns the Early Learning Centre chain, is deploying a browser-based sign and ticketing solution powered by AccessVia across the entire enterprise of more than 200 stores.
“The impetus to move to in-store printing was the introduction of Early Learning Centre products into Mothercare outlets and the requirement to manage their markdowns,� explains Richard Godfray, group retail systems manager, Mothercare. �While the creation of a markdown label is in itself not a complicated process, we knew that implementing a web-based marketing solution would also provide us with the capability to extend the range of POS we could produce in-store to shelf-edge labels and barkers and save staff time, as well as material and transport costs.”
According to David Jenkins, business development director, Pierhouse, “Retailers waste tens of thousands of dollars a year creating and transporting signs and labels. This cost may have been something that could have been absorbed or even overlooked when economic times were better, but not in today�s climate when every cent counts. Generating only the point of purchase material that is needed, where it is needed, is one area where they can save money and increase sales.”
About AccessVia, Inc. (accessvia.com)
Since 1985, AccessVia has designed and deployed revenue-enhancing marketing strategies and cost-cutting signage solutions for more than 125 major retailers in more than 50,000 retail stores worldwide. Using creative signage strategies, proven publishing tools and a command of retail best practices, AccessVia inspires browsing shoppers to buy. Every day, retail leaders such as Wal-Mart, Somerfield, Safeway, Best Buy and Staples use AccessVia strategies and tools to lift sales and cut costs.
About Pierhouse (pierhouse.co.uk)
Pierhouse provides marketing management solutions to retailers and suppliers. Its browser-based, best-of-breed messaging solutions help marketers communicate with customers on a day-to-day basis and execute promotions and brand campaigns automatically across their entire media output � print or digital, in house or external - using information from one central location, accessible from anywhere. Customers include Co-op, Harveys, Mothercare International, Musgraves Budgens Londis, Pret A Manger, Somerfield, Sportsdirect.com and Waitrose.
About Mothercare (mothercare.co.uk)
Mothercare provides a �one stop� shopping experience through its worldwide store portfolio and internet business providing products for mothers-to-be and children up to eight years old with maternity and children�s clothing, furniture and home furnishings, feeding, bathing, travel equipment and toys. In June 2007, the company acquired the Early Learning Centre business that offered toys and books with an educational content.
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