AccessVia Announces Update of Publishing Platform for Retail
New Version Brings Cohesion To All Retail Shelf-Edge Promotions
SEATTLE January 11, 2010 – AccessVia announces the release of the AccessVia Publishing Platform including both updated and new products for retail signage solutions. The Publishing Platform gives retailers control over all aspects of designing, publishing, and managing shelf-edge product merchandising and then delivers analysis and reports of store and customer activity to provide measurement and tuning of the systems and processes.
The AccessVia Publishing Platform seamlessly delivers print or digital promotions to stores for immediate availability or to central print service providers for high-speed production. Stores can re-print from centrally produced batches. The same system produces digital signs and ESLs — ensuring consistency across all customer touch points.
The cornerstone of the suite, Web dSignShop version 8, is a powerful in-store publishing solution providing support for multiple retail banners and multiple languages displayed in the user interface and on signs. Using centrally hosted data, it delivers on-demand sign and label printing capabilities to stores via a corporate intranet or the Internet with no in-store software to install. Stores simply log on and easily print signs and labels that match the POS prices. Users can also choose from a variety of at-the-ready templates, and start printing on-demand signs from Web dSignShop.
New to AccessVia is the Publishing Platform Manager (PPM). The PPM provides managerial control over common system administrative tasks related to sign publishing and allows business operators and managers the ability to control and change the operation of Web dSignShop by putting technical tasks into the hands of decision makers through a simple interface.
A new feature in both the PPM and Web dSignShop is the ability to present different interface controls to different users. This “roles and profiles” capacity allows a retailer to provide store managers with one set of controls and store associates with another via their existing single sign on — resulting resulting in both additional security for sensitive controls and simple, limited interfaces for novice employees.
An expansion in the suite is Central SignShop allowing for operations and management of a central sign shop with integration to Web dSignShop for stores needing information about store merchandising that is produced at a central printing facility and then shipped to the store. Now store personnel can see when a shipment will arrive in the store in the same interface used for printing signs and labels in the store. This allows a retailer to select the right mix of centrally and store-produced printing and leverage cost savings and speed without sacrificing efficiencies.
AccessVia Business Intelligence now provides key analysis essential to make clear and correct decisions about how to improve product merchandising across your enterprise. AV Business Intelligence provides analytics for store execution, publishing system, category promotion, content and portfolio, and consumer impression. Retailers already using a business intelligence platform can integrate data from the publishing system using the Web Services integration.
Long the leader in retail signage solutions, AccessVia combines this history with a forward view of what is to come for shopper messaging. AccessVia works with retailers to develop business processes and execution strategies to ensure that each and every store is fulfilling the retailers brand promise at the point of decision. All of this work maintains a focus on the true objective — to lift sales and cut costs.
About AccessVia
AccessVia designs and deploys cost-cutting solutions for shelf-edge signs, labels, digital signs and electronic shelf labels (ESLs). Our systems are in use daily at over 50,000 locations worldwide including Target, Best Buy, Staples, Walgreens, and Kroger. The AccessVia Publishing Platform seamlessly delivers print or digital promotions to stores for immediate availability or to central print service providers for high-speed production. Stores can re-print from centrally produced batches. The same system produces digital signs and ESLs — ensuring consistency across all touch points. Get the right content and price, at the right location and time, tailored for execution efficiency — regardless of the publishing method. Lift Sales and Cut Costs with AccessVia.
MEDIA CONTACT:
Gaylene Meyer
Product Director
206-285-4994 x150
