ACCESSVIA TVP & CEO TO SPEAK AT SOFTECHNICS USERS CONFERENCE
In-Store Shopper Messaging-Who is Listening, and How?
SEATTLE, April 22, 2009 — AccessVia, the leader in retail signage solutions announced today that TVP & CEO Dean A. Sleeper will be speaking at the 2009 SofTechnics Users Conference. Sleeper will be speaking on Tuesday, April 21 at the Hilton San Diego Resort and Spa.
Sleeper will speak on Shopper Messaging, describing who the new consumer is and how retailers can effectively speak to them. In-store shopper messaging has been static for the past 20+ years, yet the new consumer has dramatically changed. How have they changed, what do they demand, and how can retailers take advantage of new messaging strategies and techniques to reach these new consumers; ultimately driving customer loyalty and revenue.
As a lifelong student of consumer motivation, Sleeper's challenge to the retail industry is how to respect today's new consumer with something more than just price reductions. “The new consumer is savvy and demands authenticity and transparency. Retailers must consider this when developing and executing their in-store messaging,” says Sleeper.
About Dean A. Sleeper
Dean A. Sleeper is The Very Potentate & CEO of AccessVia, a global leader in automated shopper messaging for retailers. In 1989, he pioneered the industry's premier shelf–edge printing software, dSIGN. In 2007 after years of producing myriad retail technology firsts, AccessVia began expanding their business to include professional services that help retailers lift sales and cut costs.
About AccessVia
Since 1985, AccessVia has designed and deployed revenue-enhancing marketing strategies and cost-cutting signage solutions for more than 125 major retailers in more than 50,000 retail stores.
Using creative signage strategies, proven publishing tools and a command of retail best practices, AccessVia inspires browsing shoppers to buy.
Every day, clients such as Best Buy, El Cortes Ingl�s, The Kroger Co., Target, Somerfield, Staples, Walgreens and Wal-Mart use AccessVia's strategies and systems to lift sales and lower costs.
About SofTechnics
SofTechnics is the premier provider of mobile price and inventory management solutions for the retail sector. Retailers rely on SofTechnics for a twenty-year track record in achieving retail excellence through innovative grocery and general merchandising solutions. SofTechnics, Inc. is a wholly-owned subsidiary of the METTLER TOLEDO Corporation with North American headquarters in Columbus, Ohio, and regional offices across the United States.
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