SAFEWAY SELECTS ACCESSVIA FOR PRINT, KIOSK AND WIRELESS PRESENTATION MANAGEMENT
Enterprise-wide deployment for more than 1700 store locations

CHICAGO - June 24, 2002 - AccessVia, the leading provider of retail sign printing and multichannel retail display solutions, today announced that it has licensed their entire suite of products to Safeway Inc (NYSE: SWY). The AccessVia suite gives retailers the ability to reach customers in the store, at a kiosk, on the Web, by e-mail and via wireless devices.

"Safeway has cultivated one of the strongest brands of any retailer," said Dean A. Sleeper, AccessVia CEO. "Being selected by Safeway underscores our leadership in helping retailers extend their brand from the shelf, to kiosks, wireless devices and virtually any display technology. By working together, we can ensure that the information Safeway presents about its products and brands is delivered consistently and easily across all their channels.

" With more than 1700 store locations, Safeway is a pioneer in brand development, customer service and loyalty programs.

AccessVia's customers also include major retailers such as Staples, Target and Walgreens and more than 30 grocery retailers such as A&P, Giant Eagle, Stop & Shop, Hannaford, Publix Super Markets, United Supermarkets, and Tesco Lotus.

About Safeway
Safeway Inc. is a Fortune 50 company and one of the largest food and drug retailers in North America based on annualized sales of over $34 billion. The company currently operates 1,773 stores in the United States and Canada, and currently has approximately 200,000 employees. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, visit www.safeway.com.

AccessVia customers include Bed Bath and Beyond, Kroger, LCBO, Petco, Safeway, Staples, SUPERVALU, Target, Walgreens and Wal-Mart.

About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.

AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.

Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.

For more information contact:
Gaylene C. Meyer
Public Relations Manager, AccessVia
206.285.4994 x150