ACCESSVIA SIGNS THE SPORTS AUTHORITY
Largest national sporting goods retailer deploys dSIGN software
SEATTLE - June 24, 2002 - AccessVia®, the leading provider of retail sign printing and multichannel retail display solutions, today announced that The Sports Authority, Inc. (NYSE:TSA) has implemented dSIGN® 3.5 software in all of its 199 stores in 32 states. AccessVia's dSIGN, the leading software for in-store signage, offers retailers advanced product data delivery, enabling individual stores to create and print attractive shelf-edge signs and labels.
The Sports Authority implementation is a second-generation deployment that improves in-store printing capabilities and introduces state-of-the-art wireless request mechanisms. Using handheld wireless devices, store associates can request shelf-edge signs or labels from anywhere in the store by simply scanning merchandise or bar code labels in the aisle.
With AccessVia's dSIGN, The Sports Authority maintains central control over the appearance of their signs and over item data such as product features while allowing stores to print only the signs and labels they need. The handhelds deliver crucial on-demand printing, saving significant time and money.
"We're publishing real-time item and price information from our AS/400 item database, and our visual department can easily control the look and content using the dSIGN publishing tools," said Bob Lynch, Vice President of Store Systems, The Sports Authority. "With little training, our employees are able to print signs that engage customers at the point of sale and make the most of our brand. We chose AccessVia for their leading print solution and the opportunity to leverage our print integration for future initiatives that publish the same data on displays. We have laid the groundwork for kiosk and m-commerce applications, for example, and those are valuable to have available as we move forward.
"We're pleased to have the opportunity to work with the largest full-line sporting goods retailer in the United States," said Dean A. Sleeper, AccessVia CEO. "The Sports Authority is a great partner for AccessVia in developing the next round of innovation for customer-facing print and display applications."
The AccessVia Print solution includes both dSIGN and Web dSignShop to provide clients with accurate and attractive signs, shelf-edge labels, fact tags, coupons, and more. dSIGN is built for classic client/server implementations and offers advanced product data delivery and unmatched integration with legacy systems. Web dSignShop is designed for enterprise and affiliated retailers who want to use the Internet, an intranet, or an extranet to publish signs using a Web browser without installing or maintaining in-store software. Other solutions include AccessVia M-commerce, AccessVia Kiosk, AccessVia E-commerce, and AccessVia E-mail. AccessVia's customers include major retailers such as Boscov's, Bed Bath & Beyond, Canadian Tire, Eckerd, Giant Eagle, PETCO, PETsMART, Target, Tesco Lotus, Walgreens, and Wawa.
About The Sports Authority
The Sports Authority, Inc. is the nation's largest full-line sporting
goods retailer, operating 199 stores in 32 states. The company's e-tailing
Web site, http://www.thesportsauthority.com,
is operated by Global Sports Interactive, Inc. under a license and e-commerce
agreement. In addition, a joint venture with AEON Co., Ltd. operates 33
"The Sports Authority" stores in Japan under a licensing agreement. The
Sports Authority is a proud sponsor of the Boys & Girls Clubs of America.
About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.
AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.
Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.
For more information contact:
Gaylene C. Meyer
Public Relations Manager, AccessVia
206.285.4994 x150
