STATER BROS. SELECTS WEB DSIGNSHOP TO PRINT SIGNS AT ALL STORES
Speedy and Successful Pilot Makes Quick Decision Possible

SEATTLE, June 9, 2003 – AccessVia®, the leading provider of retail sign printing and multichannel retail display solutions, today announced that California grocery chain Stater Bros. Markets has selected AccessVia Web dSignShop™ to print signs and labels at all store locations.

Stater Bros. took advantage of AccessVia’s “Mission Is Possible” program, a fast-track implementation of an in-lab pilot. “We had Web dSignShop running in our Corporate IT lab within weeks, and it really showed us the strength of the application,” said Mike Landmesser, Director, Management Information Services at Stater Bros. “There is nothing like seeing an application in action to help lock in a decision.”

AccessVia Web dSignShop is designed for retailers who want to use an intranet to publish signs using a Web browser without installing or maintaining in-store software. For retailers considering a sign printing solution, AccessVia offers an in-store pilot program called “Mission Is Possible” that includes custom-designed templates, custom paper stock, and integration with enterprise data sources. Depending on the level of customization, the pilot program is provided at no cost or minimal cost to the retailer. Initial pilots can be launched within minutes; more thorough customization can be accomplished within days.

“ These days, retailers must consider their technology choices carefully. So we developed a program to let them try Web dSignShop before they made a purchase decision,” says AccessVia CEO Dean A. Sleeper. “This pilot program eliminates the typical barriers—lead time, development cycle, proof-of concept, budget approval. In a very short time, retailers are printing signs in their stores. There is no better way to prove the value of AccessVia solutions than hanging great signs in your store and seeing the impact.”

AccessVia Web dSignShop is a part of the AccessVia Print solution that also includes AccessVia dSIGN. Both solutions provide retailers with accurate and attractive signs, shelf-edge labels, fact tags, coupons, and more. dSIGN is built for classic client/server implementations and offers advanced product data delivery and unmatched integration with legacy systems. Other solutions include AccessVia M-commerce, AccessVia Kiosk, AccessVia E-commerce, and AccessVia E-mail.

About The Customer
Stater Bros. is ranked as the eighth largest private Supermarket Chain in America and currently operates 157 Supermarket locations, with 47 in San Bernardino County, 41 in Riverside County, 30 in Orange County, 27 in Los Angeles County, 10 in Northern San Diego County, and 2 in Kern County. There are over 14,000 members of the Stater Bros. “Family” of Employees. Headquartered in Colton, California, Stater Bros. has been serving Southern California customers since 1936. In the spring of 2003, Stater Bros. opened its 157th Supermarket in Corona, California.

About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.

AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.

Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.

For more information contact:
Gaylene C. Meyer
Public Relations Manager, AccessVia
206.285.4994 x150