WILD OATS MARKETS ROLLS OUT ACCESSVIA WEB DSIGNSHOP
Web-based Sign Printing System Delivers Design Flexibility and Speedy Roll-out

SEATTLE, June 9, 2003 – AccessVia®, the leading provider of retail sign printing and multichannel retail display solutions, today announced that Wild Oats Markets is rolling out AccessVia Web dSignShop™ for in-store sign printing at all Wild Oats division stores across 25 states. Wild Oats Markets, Inc. (Nasdaq: OATS), a leading national natural and organic foods retailer, is using Web dSignShop to print product signs.

“ Wild Oats was looking for a system that it could implement quickly,” said Dean A. Sleeper, CEO AccessVia. “This is one of the main advantages of Web dSignShop. We’ve streamlined the implementation process and are seeing our customers printing signs in stores within days of deciding to use Web dSignShop and operating an integrated sign-printing solution in 4-6 weeks.”

“ My development team installed Web dSignShop from a CD and after customizing the templates to match our look and adding our product data, we were printing signs from a Web site,” said Jeff Sobeck, director, Store Systems at Wild Oats. “We were amazed at how quickly we had a site up and running.”

Wild Oats customers look closely at product ingredients, origins, and quality and they expect to see detailed product information presented at the point of purchase. Web dSignShop enables a sophisticated layout of signs and allows Wild Oats stores to maintain its high standards for product merchandising.

With complete design control of product merchandising, Wild Oats can deliver signage that matches a promotion, and can have updated signs printing in all stores instantly. Templates that define the look and feel of a sign are built and managed by the headquarters. Each store can select the products they need to create signs for, and then the signs are printed using the consistent look defined in the templates.

Previously, Wild Oats had printed signs at a central location and mailed them out to the stores. The cost savings from eliminating this system has paid for the investment in Web dSignShop.
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The AccessVia Print solution includes both Web dSignShop and dSIGN to provide clients with accurate and attractive signs, shelf-edge labels, fact tags, coupons, and more. Web dSignShop is designed for retailers who want to use an intranet to publish signs using a Web browser without installing or maintaining in-store software. dSIGN is built for classic client/server implementations and offers advanced product data delivery and unmatched integration with legacy systems. Other solutions include AccessVia M-commerce, AccessVia Kiosk, AccessVia E-commerce, and AccessVia E-mail.

AccessVia Web dSignShop was awarded the 2003 Retail Application Developer (RAD) Award. The Microsoft® RAD Award highlights the most innovative Microsoft-based software solutions for the retail and supply chain industries.

About Wild Oats Markets, Inc.

Wild Oats Markets, Inc. is a nationwide chain of natural and organic foods markets in the U.S. and Canada. With nearly $920 million in annual sales, the Company currently operates 101 natural food stores in 25 states and British Columbia, Canada. The Company's markets include: Wild Oats Natural Marketplace, Henry's Marketplace, Nature's - a Wild Oats Market, Sun Harvest and Capers Community Markets. For more information,

About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.

AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.

Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.

For more information contact:
Gaylene C. Meyer
Public Relations Manager, AccessVia
206.285.4994 x150