ENGAGE AND ACCESSVIA ANNOUNCE NEXT-GENERATION PROMOTIONAL IN-STORE SOLUTION
Joint Demonstration To Be Featured at FMI February 23-25
ANDOVER, Mass., February TBD, 2003 — Engage, Inc. (OTCBB: ENGA), a leading provider of advertising, marketing and promotion (AMP) software solutions, and AccessVia® a leader in retail sign printing and multi-channel retail display solutions, today announced a Joint Marketing Agreement and the launch of a strategic alliance. As part of the alliance, Engage and AccessVia are pleased to introduce their first joint technology offering that will enable the delivery of targeted consumer point-of-purchase messaging in the retail setting. The solution combines Engage for Retailers technology along with AccessVia Web dSignShop and will be launched at the Food Marketing Institute (FMI) Marketechnics show in Dallas, Texas. The demonstration will be shown in the Engage and AccessVia booths throughout the show.
Engage for Retailers is designed to enable effective management of complex advertising, marketing and promotion campaigns, increases versioning capability, and streamlines operations. When integrated with AccessVia Web dSignShop, the solution provides retail outlets with the opportunity to deploy personalized and time-sensitive promotions via signs, shelf-talkers and kiosks to consumers while they are shopping in the store. The joint solution bridges the gap between traditional mass audience advertising and in-store point-of-purchase (POP) marketing vehicles. Together, AccessVia and Engage will give retailers the tools to leverage their creative expertise and enterprise digital assets to increase the impact of customer messaging at the most critical time—the point of purchase.
The products will be featured at Marketechnics in a joint demonstration that will show the solution in practical application, including the ability to individualize brand inflection, re-purpose content for a variety of in-store customer-facing vehicles, and take advantage of real-time changes to promotions and content. Visitors to the Engage booth, # N1234, will generate on-the-spot flyers to demonstrate the ease of executing last-minute changes to in-store promotional vehicles. In the AccessVia booth (#2032) visitors will print signs that reflect changes made when generating the flyers in the Engage booth.
“This application solution represents a milestone in retail marketing and will pave the way for future collaborative initiatives between retailers and product suppliers,” states John Barone, president of Engage. “Together, Engage and AccessVia are introducing significant efficiencies in the creative process, enabling retailers to reduce costs, ensuring consistency of message and brand value, improving the quality of in-store vehicles, and enabling retailers to reach the customer at the most critical point – the point at which the final purchase decision is made.”
“Through this collaboration, AccessVia and Engage will extend our best-in-class offering to enable management of all customer touchpoints through one consistent platform and toolset,” said Dean A. Sleeper, AccessVia CEO. “Together we will provide retailers with tools to execute an entirely new level of coordinated promotion, analyze all of the factors that contribute to sales performance, and then fine tune future campaigns to take advantage of that learning.”
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About Engage, Inc.
Engage, Inc. (OTCBB: ENGA) is a leading provider of advertising, marketing
and promotion (AMP) software solutions. Engage's digital asset management
and workflow automation software enables the creation, production and
delivery of marketing and advertising content more quickly and efficiently,
increasing time-to-market advantages, boosting productivity and ultimately
driving higher ROI from marketing programs and advertising campaigns.
Engage is headquartered in Andover, Massachusetts, with European headquarters
in London. Engage customers include Meijer, L.L.Bean, H.E.Butt Grocery,
Albertsons, Kohls and Sharper Image. For more information on Engage, please
call 877-U ENGAGE or visit
http://www.engage.com
Engage is a trademark of Engage, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.
AccessVia customers include Bed Bath and Beyond, Kroger, LCBO, Petco, Safeway, Staples, SUPERVALU, Target, Walgreens and Wal-Mart.
About AccessVia, Inc.
AccessVia takes retailers beyond price point to a place where they can truly connect with customers at the moment of choice. Smart consumers expect more than flashing lights and red type. The new consumer requires new messaging.
AccessVia Consumer Messaging Optimization Services help you to envision that future and make it happen. Seasoned retail professionals, armed with best practices, industry benchmarks and new ideas, work with your team to transform your consumer messaging effectiveness and efficiency. AccessVia Publishing Platform solutions provide the software tools to extend your retail brand promise to the Last Mile – where the customer chooses to browse or buy.
Create new business processes for the future then manage your publishing systems with software being used today by Global 500 companies in over 40,000 retail stores. Take your customers beyond price point with AccessVia.
For more information contact:
Peggy Kochenbach
Fleishman-Hillard for Engage
kochenbp@fleishman.com
617/267-8223
