analytics

Execution Analytics

Impression Analytics

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Impression Analytics

Overview
AccessVia Consumer Impression Analytics, currently in development, will provide a never-before seen analysis of the relationship between item promotion and retail sales. By comparing the activities accomplished in a store for printing and hanging signs or other promotions with sales logs, a view of the effectiveness of individual promotions is understood.

ANNOUNCEMENT: To participate in the upcoming beta project for AccessVia Consumer Impression Analytics, contact Eric Bedell (ebedell@accessvia.com) for retailer requirements and project details.

Top Benefits

1. Visual view of data provides high-level understanding.

2. Develop an understanding of how the finer details of a product promotion can impact sales.

3. Build customized analytic reports to enhance your understanding of the impact of promotions.

Product Features

1. Display the relationship between a UPC and sales data for that UPC and show the number of times a promotion was printed, the size of template, the promotional status of template, and the store location.

2. Provide statistical analysis of item sales related to impressions per item and determine the effectiveness of a template based on the template  design, number of copies printed, size, percent of items promoted, percent of items discounted.

3. View the number of signs printed for a particular UPC by area, country, state, zip code, retailer, or retail location.

4. Details are available on drill-down into the data.

5. Custom analysis and comparisons can be created and saved for reuse.

6. Manufacturers are assured security of their data – that UPC data is only available to the manufacturer of that UPC.