Chedraui Extends AccessVia Publishing Platform with Digital Signs for the Shelf Edge

Premier Latin American Grocer Selects AccessVia Digital Signs Extension for Web dSignShop

SEATTLE March 27, 2012 – AccessVia announces that Grupo Comercial Chedraui, a retailer with operations in Mexico and the United States, has selected the AccessVia Digital Signs extension for Web dSignShop for their new roll-out of digital shelf-edge signs. The project is supported in country by  Versatil™, The It Company™, an AccessVia partner and reseller in Spain, Mexico, Central and South America.

Chedraui has used AccessVia Web dSignShop to print signs and labels in their stores since 2010. Using the same system that is already in place for printing signs and labels, Chedraui will deliver product and price information to the digital signs in their stores. The Digital Sign extension to Web dSignShop enables a dynamic, real-time rendering of product content to any digital display devices such as LCD screens, electronic shelf labels, electronic signs, and self-service applications. Display templates are created using the same tools as print templates, providing consistent design and publishing.

Stores use the Web dSignShop interface to update the digital sign devices in the same manner as printing signs and labels – capitalizing on the publish everywhere capabilities of the AccessVia Publishing Platform.

The shelf-edge digital signs from Pricer will be used for product promotions in Chedraui stores. AccessVia Digital Signs extension can present different messages in each department or store across a retail enterprise. The digital sign network is built on a system that is proven to deliver signage accurately—every single time.

“Chedraui is the premier grocer in central Mexico with impeccably styled stores. The quality of their merchandising approach and store design is world-class,” says Jonathon Moulton, Chief Product Officer at AccessVia. “Extending Web dSignShop to publish digital shelf-edge signs is a great example of how a forward-thinking retailer can leverage AccessVia publish everywhere platform to take on new technologies quickly and easily.”

AccessVia Web dSignShop enables retail stores to publish accurate and attractive signs, shelf-edge labels, fact tags, coupons and more. Web dSignShop seamlessly delivers print and digital promotions to stores for immediate availability or to central print service providers for high-speed production. Stores can re-print from centrally produced batches. The same system produces digital signs and ESLs — ensuring consistency across all customer touch points.

Print anywhere and publish everywhere with AccessVia.