Modell's Sporting Goods deploys Web dSignShop SaaS in Six Weeks!

Modell’s Sporting Goods, the oldest family-owned and operated sporting goods retailer in the United States, prides itself on delivering the best experience possible—the same promise they made when they first opened their doors in 1889. Since then, four generations have molded Modell’s in to what it is today: a trusted retailer that is fully committed to delivering customer satisfaction.

Over the last 122 years that they’ve been operating, Modell’s has learned a thing or two about how to cater to consumer demands and keep shoppers shopping. They know that one of the fundamentals of the retail industry is great in-store signage—because great signs sell products. And, they know that providing clear product information helps a customer make a decision and doesn’t leave themstanding in the aisle with a question on their mind. 

That’s why AccessVia Web dSignShop Software as a Service (SaaS) was a perfect solution for Modell’s when they decided to upgrade their in-store signage system last summer. With the implementation of Web dSignShop SaaS taking just six weeks, Modell’s was printing signs in all of their stores in time for the back-to-school rush. The agility of Web dSignShop SaaS enables Modell’s to print signs when they need them in their stores, whereas previously it took weeks to process their orders and have signs delivered. 

Modell’s found what many retailers are finding: that AccessVia Web dSignShop delivered in an enterprise cloud-computing model removes the usual hurdles associated with chain-wide software implementation. “It’s the best decision we’ve made in a long time, we’ve had nothing but great reactions and store feedback. It’s been phenomenal,” says Mitch Modell, CEO at Modell’s Sporting Goods. 

With an expedited deployment timeframe and all ongoing support and maintenance provided by AccessVia experts, AccessVia is supplying the best of both worlds to retailers: a sophisticated and scalable signing system without the need to operate the technology. Retailers who subscribe to Web dSignShop SaaS gain an unparalleled agility to deliver the newest marketing programs to the shelf edge, and find that the availability of the IT department no longer has to be a factor in accomplishing their goals. 

For Modell’s, Web dSignShop SaaS has accelerated the process from design to print to placement. This allows them to stay one step ahead of consumer demands and keep up with the changing market. Their signs are clean, well-branded, and provide the precise information that they’re looking to deliver to their shoppers. The AccessVia solution has alleviated the task of managing their in-store signage software so they can stay focused on their customers and continue to stand out of the crowd. 

At a recent visit to two of their locations in Manhattan, two different store managers commented on the ease and simplicity of Web dSignShop SaaS. Both managers have seen a vast improvement in performance and agility that makes their task of updating signs in the stores very efficient. Store manager Jonathon Rape personally does about 90% of the sign printing, and appreciates the fast availability of signs so that he can keep up with in-store promotions and sales. Miquel Gutierrez, also a store manager, commented that now “printing is seamless and in order” so printing is immediate and more organized—removing confusion on sign placement throughout the store.

Modell’s has always put their best face forward—from friendly service all the way down to the shelf-edge signs at the point of purchase—they are perpetually delivering what they call “Total Customer Satisfaction” and strengthening the confidence their shoppers have in them.