Product Promotion Analytics with POPLOG
Imagine truly seeing the impact of your in-store signing by measuring the relationship between in-store promotions and sales velocity and lift. Which are my true category killers?
Critical to any retailer’s understanding of store performance is to understand how promotion impacts the performance of a product within a store. AccessVia Product Promotion Analytics allows retailers to see the results of product promotion within a category based on how these products are actually promoted, not just the product’s price or placement within the store. Was it just that product had a larger sign or was it a better promotional message? This analytics tool will help you determine which products are successful because they are good and which are successful because they are promoted.
With BI Product Promotion Analytics you may:
- Discover which discounting methods effectively create lift at different price points.
- Combine your POSLOG data with data related to in-store signing activities to see when one display method or content message wins over another. Understand the impact of your shelf-edge promotions and truly know how they impact your sales.
- Increase lift and margin through better in-store promotion without cutting prices.