Visual Merchandising Analytics
AccessVia Visual Merchandising Analytics provides a bird’s-eye view of the status and use of sign templates, the template portfolio and the product content library. Seeing and understanding how these assets are used is essential to improving and streamlining both the processes for maintaining templates, portfolios, and libraries as well as achieving increased response time and lowering storage space.
Benefits of BI Visual Merchandising Analytics include:
- Merchandise managers can see details about the look-and-feel, depth of product information, and the messaging and displays that are being used in stores with both real-time and historical views of the number of signs being printed by template in each store for each category.
- Central print shop managers can identify key information about how templates are used for different promotions and events to understand the tasks related to the lead time necessary for completing events for release to stores on time.
- Managers can determine if templates are being used as intended for each department or category and which are used frequently, infrequently, or not at all. They can then focus improvements on templates that are popular and effective, and remove those that just create clutter.
For the product content library, this analytics package will help you to understand the quality of the product content by revealing how often stores edit the corporate library data or enter product descriptions as well as identify the stores that have the largest saved local information libraries from which they publish signs. Retailers can see which product sales messages are being used and for which publishing events. Copywriters, sign shop personnel, and buyers can identify key tasks and priorities for content creation workflow.
Combining AV Visual Merchandising Analytics with your own metrics can deliver additional understanding such as comparing average store sales or last year’s store sales with an identified promotion schedule.