Discovery
To change anything we must first recognize our circumstances. Consumer messaging touches virtually every department of your organization. At times, the multi-disciplinary nature of the function creates strange bedfellows; IT working with Advertising, Visual Merchandising working with Store Operations, etc. There is rarely one person or department that knows precisely all of what you’re doing today. The Discovery phase shines a bright light on all of your existing consumer messaging activities, processes and results, from corporate to store.
Discovery includes a qualitative and quantitative examination of your consumer messaging processes from start to finish – from corporate to store – including the marketing, visual merchandising, IT, and operations departments. The result is an accurate, visual and metrics-based understanding of your current state including such critical indicators as signage process costs (hard and soft costs), paper costs under your current ordering process, employee hours sorting through signage for shelf-edge placement, and the identification of inefficiencies to redress (for example, you maintain 200 templates and it costs 10 minutes of a store associate’s time to get to template #198).
As your retail enterprise grows, it becomes increasingly difficult to monitor Last Mile execution reality. AccessVia will discover, compile and present a clear and comprehensive picture of the subject area that will empower your team to identify key change opportunities and ultimately to make crisp decisions
about the future.
Current State Analysis
Consumer Messaging Execution Study (Gap Analysis)
Consumer Messaging Fabric Review (In-Store or All Channels)
Business Process Capture
Enterprise Product Content Study
ROI Business Case Development
Consumables Usage Study
Price Integrity Study
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