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OFFERINGS
Store Messaging Assessment
 Business
Value Assessment
Sign
and Label Automation
Consumer Messaging
Execution Study
Process
Simplification
Cost
Reduction Solutions
Handheld
In Aisle Solutions
Price
Integrity
Model
Store Program
Business
Intelligence Dashboard
Digital
Sign Solutions
Other
Print Solutions
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WANT TO KNOW MORE?
Discover how AccessVia customers
are improving their bottom line.
CONTACT ACCESSVIA SALES
877.456.3211 ext #4
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Store Messaging Assessment
Industry best practice review, key findings, gap analysis, financial analysis / ROI development, Recommendations and Roadmap for Success.
Many retailers are faced with the challenge of sustaining a day-to-day sign production environment, leaving little time to plan and execute improvements. An AccessVia Store Messaging Assessment (SMA) can quickly provide a retailer with clarity on necessary improvements and deliver critical information for forming a plan of action. AccessVia helps retailers shift from being a sign “factory” to utilizing their consumer messaging in strategic ways to increase sales and reduce costs.
An AccessVia SMA delivers…
- Technical assessment…We evaluate your current sign production systems (hardware and software) and deliver recommendations for improvements
- Process improvements…We provide a valuable snapshot of current state corporate and store processes for producing sign and labels and your ability to execute those processes. In addition, we deliver an understanding of specific targets for improvement that will reduce costs and improve accuracy
- Sign design / fixture improvements…We provide an evaluation of your current sign designs and an understanding of how to improve your signs so that they communicate a message of value to your customers that results in increased sales
- Gap analysis…We deliver an understanding of best practices for consumer messaging in your industry and an identification of the gaps within your environment
- Financial analysis…We give you a quantification of the current costs and waste of sign and label production and recommendations of where you can save money
- ROI development…We provide a high-level return on investment (ROI) evaluation for all recommendations
- Roadmap for Success…This will guide you to more effective messaging, improved top-line, while saving you thousands of dollars every day
Our non-intrusive SMA process delivers you the information you need to make decisions about how to improve the execution of in-store signs, streamline operations, reduce expenses, enhance margins and allow for greater store profitability through increased store sales.
Our Team conducts an on-site review of your current processes, interviews key players on your team and gathers information about how you create and produce in-store signs and labels and the cost incurred with sign production and waste. Next, we analyze the information and compare it to industry benchmarks. The benchmark comparison, as well as other information gathered during our research phase, will reveal opportunities for improvement. These recommendations are summarized into a report and presentation that delivers a clear plan for action.
On Site Corporate Visit
Our team visits your corporate offices to meet with key constituents from Marketing, IT, Visual Merchandising and Corporate Operations.
During this visit, we will:
- Assess the technology used for printing signs and labels
- Identify strategies planned for in-store systems, connectivity to stores, databases and sign system hardware and software
- Gather examples of all signs to assess their capacity for lifting sales and provide customers with information they seek
- Gather and document the costs related to sign production tasks, stock waste, shipping and other costs associated with sign production
On-site store visits
Our team visits two stores and meets with store management and associates to learn how consumer messaging processes are executed at the store.
In these visits, we will…
- Review sign production processes and how they are executed
- Review of in-store systems including sign and label software, in-aisle handheld hardware and software
- Review in-store signs and fixtures to evaluate the execution of signs to communicate a value message to your customers that provides a lift in sales
- Gather data about labor allocation and budget in order to compare it to actual use
- Gather statistics on sign stock and materials waste
- Review other in-store printed items
Analyze
The AccessVia team analyzes the information gathered during the research phase and provides analysis and comparison. The AccessVia team will:
- Analyze, research and identify areas for improving existing processes for sign production
- Analyze current state of technology and compare against standards and best practices
- Analyze sign template designs to better understand execution and potential for sales lift
- Analyze financial information gathered about costs and waste associated with the sign and label print production and compare these costs against industry standards
Recommend
The research and analysis of processes and costs deliver the data points needed to reveal recommendations for improvement. Our way of working across your internal departments creates a shared understanding and buy-in. Our team assembles a detailed report and summary presentation to identify insights, opportunities and recommendations for next steps for your organization.
The Store Messaging Assessment Report
This detailed report includes information about:
- Observations and recommendations for process changes at corporate and store to improve efficiency, execution, customer service and execution
- Gap analysis of your practices versus industry best practices
- Recommendations for technology enhancements including hardware and software upgrades, integration improvements and database schema changes
- Analysis of financial costs related to labor, materials, third-party spending and regulatory fines and recommendations for changes
- Provides a high-level ROI justification for moving forward with recommendations
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